A B2B SaaS startup was spending $40K/month on Google Ads with a CAC of $820. Their target was $350. The math wasn’t working.
The Problem
Their account was a mess: broad match keywords eating budget, no negative keyword strategy, landing pages that talked about features instead of outcomes, and conversion tracking only capturing trial signups (not activated users).
The Strategy
We rebuilt everything: restructured campaigns around buyer intent stages, implemented proper negative keywords, rewrote landing pages around pain points, fixed conversion tracking to optimize for activated users, and built a remarketing funnel for trial users who hadn’t converted.
62%
CAC reduction
$312
New CAC (from $820)
3.4x
More qualified trials
28%
Trial-to-paid conversion
Most SaaS companies don’t have a traffic problem. They have a conversion infrastructure problem.