A fitness brand was opening new locations but couldn’t fill them fast enough. Memberships were trickling in. They needed a flood.
The Problem
Their previous agency had been running generic “Join our gym” ads. No urgency, no differentiation, no tracking beyond lead form fills. They had no idea which channels were actually driving memberships.
The Strategy
We built a full-funnel acquisition engine: location-specific landing pages, hyper-targeted Meta and Google campaigns within a 5-mile radius, a lead nurture SMS sequence, and a referral program that turned new members into acquisition channels.
10K+
New members in 6 months
$32
Cost per new member
78%
6-month retention rate
5 locations
Simultaneously scaled
The best acquisition strategy is one that turns customers into marketers.