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Founder & CEO at Second Step

SHIVENDRA RAWAT.

I build AI systems that make businesses unstoppable.

Performance Marketing · AI Systems · Answer Engine Optimization

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ABOUT
Shivendra Rawat, Founder and CEO of Second Step

I sit at the intersection of AI, marketing, and visibility.

For 8+ years, I've been in the trenches of performance marketing. Managing over $45M in ad spend. Scaling brands from scratch to millions. But running ads was never the endgame.

I'm obsessed with building systems. AI-powered systems that automate the mundane, amplify what matters, and give businesses their time back. I talk to founders, understand their operations, and build exactly what they need.

AI Strategist Performance Marketer AEO Pioneer Systems Thinker
WHAT I DO

Three things I'm obsessed with.

01

AI Systems Architecture

I design and deploy AI systems that automate complex business operations. From customer acquisition to internal workflows. Not AI for the sake of AI. Systems that solve real problems and save real time.

AI Automation Voice Agents Workflow Design
02

Performance Marketing

Running high-performance campaigns across Meta, Google, and beyond. $45M+ managed. 8+ years of scaling brands. I don't just run ads. I engineer growth systems that scale predictably.

Meta Ads Google Ads Growth Strategy
03

Answer Engine Optimization

69% of searches now end without a click. AI answers the question for them. I make sure your brand is the one AI recommends. AEO is the new SEO — and most businesses haven't caught up yet.

AI Visibility Schema & Structured Data AI Citations
PROOF OF WORK
$ 0 M+
Ad Spend Managed
0 +
Years in the Game
0 +
Brands Scaled
0
Mission: Build What Matters
MY APPROACH

How I work with businesses.

01

Understand

I dive deep into your business. The operations, the bottlenecks, the untapped potential. No surface-level audits. Real conversations, real understanding.

02

Architect

I design systems tailored to your reality. AI workflows, marketing engines, or digital products. Built for your specific needs, not off-the-shelf templates.

03

Build & Scale

I build it, launch it, and iterate until it works perfectly. Then we scale. Systems that compound over time. Not one-off projects that collect dust.

LET'S BUILD SOMETHING

Got a business problem
that needs solving?

I'm always up for a conversation about AI, marketing, and building things that matter.

Book a Call