Automating Marketing Across 15 Restaurant Locations with One System

A restaurant chain with 15 locations was running marketing independently at each location. Different messaging, different quality, different results. The brand was fragmenting.

The Problem

Each location manager was responsible for their own social media, email, and local ads. Some were great at it. Most weren’t. Brand consistency was non-existent.

The Solution

I built a centralized marketing automation system: one content calendar feeding all 15 locations with localized variations, automated email campaigns triggered by customer behavior, social media templates that maintained brand identity while allowing local flavor, and a performance dashboard giving HQ visibility into every location.