A D2C skincare brand had product-market fit but couldn’t scale their ads beyond $5K/month without ROAS crashing. We took them to $200K/month profitably.
The Problem
Every time they tried to increase budget, CPAs spiked and ROAS dropped below breakeven. They had one winning ad set running on Meta and were terrified to touch it.
The Strategy
We built a creative testing machine: 40+ creatives per month, diversified across UGC, founder stories, before/afters, and educational content. We restructured campaigns for scaling, built lookalike audiences from high-LTV customers, and launched Google Shopping to capture branded search demand.
40x
Budget scaled ($5K → $200K)
4.2x
Maintained ROAS
$2.4M
Annual revenue generated
52%
Lower CPA vs. baseline
Scaling isn’t about spending more on what works. It’s about building the infrastructure that makes more things work.