A luxury hotel chain was losing 22% of revenue to OTA commissions. Direct bookings were almost non-existent. Their website existed but nobody was booking through it.

We changed that in 6 months with a full-stack performance marketing approach.

The Problem

Over 78% of all bookings came through Booking.com and Expedia. Each one cost the hotel 15-22% in commission fees. Their own website had a conversion rate below 0.5%.

The Strategy

We rebuilt their digital acquisition from scratch: Google Ads targeting high-intent travel searches, Meta retargeting for website visitors, a complete landing page overhaul with real-time pricing, and a loyalty program to drive repeat direct bookings.

280%
Increase in direct bookings
$1.2M
Revenue from direct channel
4.8x
ROAS on ad spend
62%
Reduction in OTA dependency

The key insight was that luxury travelers want a personal touch. OTAs can’t provide that. The hotel’s own booking experience could.

When you compete with OTAs on price, you lose. When you compete on experience, you win.