Personal injury advertising on Google is one of the most competitive and expensive verticals in digital marketing. CPCs regularly exceed $200. One wrong move and you’re burning through budget with nothing to show for it.
The Problem
The firm had tried Google Ads before and burned through $50K with minimal results. They were targeting broad keywords, sending traffic to their homepage, and had no call tracking or lead attribution.
The Strategy
We rebuilt their entire PPC strategy: hyper-specific keyword targeting by case type, dedicated landing pages for each practice area, call tracking with AI-powered call scoring, offline conversion imports for case value tracking, and aggressive negative keyword management to eliminate tire-kickers.
$2M+
Total case value generated
$127
Cost per qualified lead
340%
ROI on ad spend
12 mo
Campaign timeline
In legal PPC, you don’t need more clicks. You need better clicks. One $500K case pays for a year of advertising.